All Digital Products – Bettertechie.com https://bettertechie.com Be better Fri, 24 Oct 2025 09:45:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://bettertechie.com/wp-content/uploads/cropped-bt_favicon-32x32.png All Digital Products – Bettertechie.com https://bettertechie.com 32 32 [Free] Working Backwards aka ‘Press Release’ for Product Managers https://bettertechie.com/y/working-backwards/ https://bettertechie.com/y/working-backwards/#comments Sat, 09 Dec 2023 13:16:26 +0000 https://bettertechie.com/y/working-backwards-press-release-for-product-managers/ The 1-pager ‘Working Backwards’ document aka the ‘Press Release’ is one of the most powerful tools to get product thinking right.
Started by Amazon, I have seen this concept gradually adopted by other big tech companies. An internal press release, painting the product in its ideal state, is typically written by a product manager to get alignment for new initiatives - even before a line of code is written. Rather than coming up with a ‘brilliant’ idea and force fitting customers to it, working backwards from the customer ensures if the benefits don’t sound very exciting to the customers, it probably should not be built.
This document provides a template for the working backwards Press Release. It also follows it up with an example that puts it all together.

]]> The 1-pager ‘Working Backwards’ document aka the ‘Press Release’ is one of the most powerful tools to get product thinking right.
Started by Amazon, I have seen this concept gradually adopted by other big tech companies. An internal press release, painting the product in its ideal state, is typically written by a product manager to get alignment for new initiatives - even before a line of code is written. Rather than coming up with a ‘brilliant’ idea and force fitting customers to it, working backwards from the customer ensures if the benefits don’t sound very exciting to the customers, it probably should not be built.
This document provides a template for the working backwards Press Release. It also follows it up with an example that puts it all together.

]]> https://bettertechie.com/y/working-backwards/feed/ 3 Fundamental Questions & Detailed Answers for every PM interview https://bettertechie.com/y/pmbook/ https://bettertechie.com/y/pmbook/#comments Sat, 16 Sep 2023 16:55:23 +0000 https://bettertechie.com/y/6-fundamental-questions-detailed-answers-for-every-pm-interview/

About Animesh
Animesh is a Product Manager (PM) at Google. Animesh has worked in and interviewed with multiple FAANGs, mid-size companies and start-ups as a PM. View LinkedIn
About this doc
The doc has the 6 fundamental questions types, with detailed answers that Animesh has prepared for every PM interview. Most other PM questions are variations that can be handled if you prepare well for these fundamentals. Each question is covered with the approach, key highlights and detailed answers.
The doc covers
1. Product design
2. Product Strategy
3. Product Execution
4. Metrics
5. Guesstimates
6. Corporate Strategy

]]>

About Animesh
Animesh is a Product Manager (PM) at Google. Animesh has worked in and interviewed with multiple FAANGs, mid-size companies and start-ups as a PM. View LinkedIn
About this doc
The doc has the 6 fundamental questions types, with detailed answers that Animesh has prepared for every PM interview. Most other PM questions are variations that can be handled if you prepare well for these fundamentals. Each question is covered with the approach, key highlights and detailed answers.
The doc covers
1. Product design
2. Product Strategy
3. Product Execution
4. Metrics
5. Guesstimates
6. Corporate Strategy

]]> https://bettertechie.com/y/pmbook/feed/ 47